However, with increasing competition in the web world, merely creating a good web design won’t be enough to gain competitive advantage over your counterparts. Besides, web designing is a broad field that requires focusing on different aspects, including basic website layout, to maintenance and update. All these aspects plays a crucial role in making a website user-friendly. More importantly, they help in reducing the bounce rate by creating a positive user experience, which helps in attracting the maximum number of the visitors.
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In this post, I’ll share you with you a few ways that can help make your web design attractive enough to drive traffic to your site.
1. Responsive Web Design Is a Must
With mobile devices taking over desktop usage, it is important that your website can adjust and adapt to any screen size and resolution. While there are several techniques that can help turn your website design into a responsive one, opting for a responsive web design (a.ka. RWD) will help accomplish your task in the most efficient manner possible.
In fact, even the search engine giant Google recommends using the RWD approach to make a site mobile-friendly. The best part about using a responsive design is that it automatically adjust to fit the viewer’s device – that is used for viewing your site.
2. Make Sure That Your Content is Relevant and Precise
A lot has been said, and continues to be said relating to how important content is to attain good search engine ranking. But, there’s a lot more to content than just writing simple plain text. You need to be sure that your content is relevant and interesting enough to grab users’ attention.
The content in your site should clearly communicate your purpose, so that your visitors can know about your business and what they can expect from it. But, if your visitors fail to understand what they’ll be getting from your site within a few seconds of browsing the homepage or landing page, they won’t take the time to exit from your site.
3. Improve Readability
Needless to say, your website visitors would want to gain insight about your business and product. And so, it is imperative that the text on your site is easily readable. If not, then they won’t be able to understand what they should be expecting from your site, which might compel them to leave your site. Therefore, make sure that your website text is clear and easy to read.
In order to improve the readability of the text make sure that to use correct font size – that it’s neither too small nor too big. In addition, choose subtle colors for the background and the font. Simply put, choose dark background and light color fonts or light color background with dark color fonts. Lastly, make use of large-size headlines and bullets as much as possible, as it will help make the text easier to comprehend for the viewers.
4. Increase Page Loading Time
Poor page load time can have a big impact on your search engine rankings, and affects bounce rate. According to online reports, it has been observed that a page that takes more than 3 seconds to load results in increase in website abandonment rate. Thus, it is important that your web design when applied to your website ensures optimal speed, and loads within seconds of visiting it.
However, often we become so overwhelmed with the number of design options available online that we end up adding unnecessary bloat to our design. And so, to improve speed of your web design, make sure to add only relevant and useful design elements that you actually need on your site.
5. Use Latest Web Technologies To Design Your Website
6. Make Navigation as Smooth and Seamless as Possible
Good navigation plays a significant role in the success and failure of a site. When it comes to designing a navigation menu of a website, the challenge is to arrange, organize and display content to visitors in a manner that is easy yet visually interesting at the same time. Your website navigation is what guide users to move around your site. But, a poorly designed navigation can make a visitor confused and lost about where he/she need to move next in your site. In that case, your visitor will likely hit the “Back” button on the website.
And thus, it is important that your website navigation is straightforward, helping visitors to find the content they’re interested in quickly. Doing so, will save your user from having to browse around too many pages without clicking on several links, and helps deliver a positive user experience.
7. Add Popular Social Media Buttons
Social media has become an integral part of almost every website, and help provide the ability to connect to your target audience in a highly efficient manner that helps in attracting visitors. Besides, adding social media buttons on your site will help connect your site to your social profiles. Plus, it allows sharing your web pages with other users on the social networks. And thus, social media buttons prove to be one of the most effective ways that helps in diverting traffic towards your site.
8. Don’t Overlook Testing Your Web Design
This is indeed the most obvious way to ensure the success of your web design, and making it good enough to drive traffic. Well, you need to make sure that your web design when used on your website is error free. However, releasing your website without checking it for bugs may prove damaging to your image. Wondering how? Well, let’s say you built a web design that isn’t compatible with an upcoming and promising browser or platform. This will definitely make you lose a lot of potential customers.
And so, ascertain to test your final web design and identify the errors, and eliminate them before making the website available for public use.
Have you been searching for ways to make your web design attractive enough to grab users’ attention and drive traffic? Then, abiding by the aforementioned are some of the most basic ways that will help you achieve such an objective with ease.