Digitization has impacted the whole world and changed the way communication used to happen. No wonder that it transformed and evolved not only the business but also the way the businesses were marketed. There is a dictum that ‘A picture is equal to thousand words’ and yes, this is very true. If you remember, the traditional paper ads also used to contain nice and Wow pictures to capture the attention of the audience.
Graphic design technology evolved with the advent of new technologies. It is very important for a business to have nice graphics along with proper content because if the audience or the future customers aren’t able to understand your business, your business will cease to grow. Not just words suffice but good appealing visuals are needed to knock the mind of the client or the audience.
A well designed graphic design concept can amplify a company’s sales and thus the business. Thanks to the rapidly thriving technology that has helped in creating and displaying better arts, videos etc; thus enabling the designers to cross the fences. Let us scrutinize the power of technology on graphic design and how it has helped in ameliorating the designing.
With the arrival of fast pace computers, high speed internet and better software we expect the images to be bright, shiny, with beautiful colors. Talking about smart phones, we expect the images to be in tone with our phone’s theme, color scheme, brightness etc. Obviously, all this became possible because of the technology and offerings of tools like Adobe, Inkscape, and Coral Draw etc. Think about it that how fast a designer can work with latest tablets, smart phones like Note with the best software. Even the printers are now way advanced to print images that look so real.
15-20 years back when graphic design evolved, it moved around the traditional designs. But today with the availability of the way advanced hardware and software, we started seeing the new vision come to reality. Today the designers create content is new and exciting ways, thus a plentitude of designs like 3D graphics or 3D modeling didn’t exist 15 years back but today it does.
Be it a twitter post or a Facebook page, all graphic designers are maintaining an online presence. This not only helped them to sell their content but also discover new trends, software, reviews etc. All the social networking platforms also paved the way for advancements in not only other fields but graphic
designing also. People share their work, ideas, outcomes etc on these social networking platforms. The portfolio sites also helped graphic designers grow but are has a problem with plagiarism.
At times we used to observe broken images with an immense content and such experiences for clients or audience are very unpleasant experiences. Or the image appeared so tiny on a web page that it could not convey the story of the business that it was intended to.
With the new technology, graphic sizing, fitting content dynamically on any screen size etc improved. The bitter experience of broken or small images was curtailed.
A graphic design tells the story of your business offering and is a central point in flourishing the business. Hence it is crucial that the graphics design use the latest technologies to create that effect.
Image Source: Pixabay.com and Pexels.com